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What is a Marketing Funnel

Apr 6

What is a Marketing funnel? And why is it important for every marketer to have one?

It's a strategy for marketing designed to attract new customers to your website. It's a selling process that allows someone to visit your blog in search of information that solves their problem. You can establish a relationship with every person you meet making use of certain tools.


This will allow you to understand the needs and wants of every user. This will allow you to provide the most accurate information to each customer. When you earn the trust of your visitors they are more likely to purchase your products. The customer will then turn into a buyer.

Many customers eventually become extremely loyal customers and will buy almost any product your website sells. A marketing funnel consists of the different steps of sales that will convert a regular visitor to your website to an extremely loyal customer who is willing to buy everything that you throw at them.


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This is the ultimate goal. A properly created funnel can achieve this very quickly.

Your marketing tools are attracted the attention of people and bringing them into your funnel. When they fill out the forms that you have on your PERSONAL Lead Capture Page, they enter the funnel. Because they are not going to opt into your lead capture page for business I'm using the term "personal". They want to be a leader and not a business.

The lead capture page is where they begin the funnel. If they click on the "Sign up now" or the "Enter here" buttons, they will be able to access a whole different universe of marketing through networks.

The best thing is that they're competent to perform the task. It's their decision. They don't have anything to sell you except your leadership skills and mentor, and as someone who will assist to increase leads for their business.

This is how an advertising funnel functions.

The "front-end" The "front-end" is where you make a promotional offer that can draw and attract prospective customers who may be interested in purchasing your products later down the sales funnel. Sign-up is required to receive the free product.

Once you have your contacts on your account, you are able to make them aware of offers that are similar to theirs.

By signing up for the free offer will take them to a page that has low-price deals or"a "trip wire offer". This is the point where they go to the "back-end of the funnel."

If the buyer buys the lowest-priced deal and is accepted, they are directed to a comparable deal at a higher cost (commonly known as an Upsell). Also, the buyer will be transferred to the next product when they purchase the same deal at a higher price. The list could continue for a long time...

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